{"id":142576,"date":"2026-10-20T13:20:29","date_gmt":"2026-10-20T11:20:29","guid":{"rendered":"https:\/\/cambrabcn.org\/?post_type=service&#038;p=142576"},"modified":"2026-10-20T13:36:06","modified_gmt":"2026-10-20T11:36:06","slug":"plan-de-sostenibilidad-para-comercios","status":"publish","type":"service","link":"https:\/\/cambrabcn.org\/es\/plan-de-sostenibilidad-para-comercios\/","title":{"rendered":"Plan de sostenibilidad para comercios"},"content":{"rendered":"<div id=\"cambra-image-slider-block-block_664d5b839f87c444a97ca6b72806d80a\" class=\"cambra-image-slider-block\">\n\t<section class=\"splide cambra-image-slider\" aria-label=\"Cambra image slider\">\n    <div class=\"splide__arrows\">\n        <button class=\"splide__arrow splide__arrow--prev\">\n            <svg width=\"6\" height=\"12\" viewBox=\"0 0 6 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                <path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\n                      d=\"M5.64261 10.9761C5.47176 11.147 5.19475 11.147 5.02389 10.9761L0.357226 6.30944C0.275179 6.22739 0.229085 6.11611 0.229085 6.00008C0.229085 5.88405 0.275179 5.77277 0.357226 5.69072L5.02389 1.02406C5.19475 0.853202 5.47176 0.853202 5.64261 1.02406C5.81347 1.19491 5.81347 1.47192 5.64261 1.64277L1.2853 6.00008L5.64261 10.3574C5.81347 10.5282 5.81347 10.8053 5.64261 10.9761Z\"\n                      fill=\"#E0071B\"\/>\n            <\/svg>\n        <\/button>\n        <button class=\"splide__arrow splide__arrow--next\">\n            <svg width=\"6\" height=\"12\" viewBox=\"0 0 6 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                <path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\n                      d=\"M0.357389 1.02389C0.528243 0.853038 0.805253 0.853038 0.976107 1.02389L5.64277 5.69056C5.72482 5.77261 5.77092 5.88389 5.77092 5.99992C5.77092 6.11595 5.72482 6.22723 5.64277 6.30928L0.976107 10.9759C0.805253 11.1468 0.528243 11.1468 0.357389 10.9759C0.186534 10.8051 0.186534 10.5281 0.357389 10.3572L4.7147 5.99992L0.357389 1.64261C0.186534 1.47176 0.186534 1.19475 0.357389 1.02389Z\"\n                      fill=\"#E0071B\"\/>\n            <\/svg>\n        <\/button>\n    <\/div>\n    <div class=\"splide__track\">\n        <ul class=\"splide__list\">\n\t\t\t                <li class=\"splide__slide\">\n\t\t\t\t\t\t\t\t\t\t\t<img width=\"205\" height=\"101\" src=\"https:\/\/cambrabcn.org\/wp-content\/uploads\/2024\/02\/Cofinancat_UE_205x101.png\" class=\"attachment-medium size-medium\" alt=\"\" fetchpriority=\"high\" loading=\"eager\" decoding=\"async\">\t\t\t\t\t                <\/li>\n\t\t\t                <li class=\"splide__slide\">\n\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"205\" height=\"101\" src=\"https:\/\/cambrabcn.org\/wp-content\/uploads\/2024\/07\/Ministerio_Hacienda_205x101-1.png\" class=\"attachment-medium size-medium\" alt=\"\" \/>\t\t\t\t\t                <\/li>\n\t\t\t                <li class=\"splide__slide\">\n\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"205\" height=\"101\" src=\"https:\/\/cambrabcn.org\/wp-content\/uploads\/2024\/02\/Fondos_europeos_205x101.png\" class=\"attachment-medium size-medium\" alt=\"\" \/>\t\t\t\t\t                <\/li>\n\t\t\t                <li class=\"splide__slide\">\n\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"205\" height=\"101\" src=\"https:\/\/cambrabcn.org\/wp-content\/uploads\/2023\/12\/Camara_Espana_205x101-jpg.webp\" class=\"attachment-medium size-medium\" alt=\"\" \/>\t\t\t\t\t                <\/li>\n\t\t\t                <li class=\"splide__slide\">\n\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"205\" height=\"101\" src=\"https:\/\/cambrabcn.org\/wp-content\/uploads\/2024\/07\/Ministerio_ECE_205x101.png\" class=\"attachment-medium size-medium\" alt=\"\" \/>\t\t\t\t\t                <\/li>\n\t\t\t                <li class=\"splide__slide\">\n\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"205\" height=\"101\" src=\"https:\/\/cambrabcn.org\/wp-content\/uploads\/2024\/10\/Apoyo_Comercio_Minorista_205x101-1.png\" class=\"attachment-medium size-medium\" alt=\"\" \/>\t\t\t\t\t                <\/li>\n\t\t\t        <\/ul>\n    <\/div>\n<\/section>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>La sostenibilidad se ha convertido en un factor cada vez m\u00e1s relevante para los consumidores, que valoran aspectos relacionados con el respeto al medio ambiente, el compromiso social y la buena gesti\u00f3n de las empresas a la hora de tomar decisiones de compra.<\/p>\n<p>Para los comercios, incorporar estos criterios no solo contribuye a generar un impacto positivo en su entorno, sino que tambi\u00e9n representa una oportunidad para mejorar su competitividad. Disponer de un plan de sostenibilidad puede ayudar a atraer nuevos clientes, reforzar la fidelizaci\u00f3n de los actuales, optimizar procesos, reducir costes y diferenciarse de la competencia.<\/p>\n<p>Con el objetivo de acompa\u00f1ar a los comercios en este proceso, se impulsa un proyecto piloto para la creaci\u00f3n de un plan de sostenibilidad en los tres \u00e1mbitos ESG (ambiental, social y de gobernanza), que incorpore medidas de r\u00e1pida implementaci\u00f3n, as\u00ed como actuaciones estructurales y operativas que permitan avanzar de forma progresiva.<\/p>\n<p>Esta prueba piloto gratuita para empresas comerciales se llevar\u00e1 a cabo en el marco del Programa de Comercio Minorista 2026, financiado por el Fondo Europeo de Desarrollo Regional (FEDER) y por la Secretar\u00eda de Estado de Comercio del Ministerio de Econom\u00eda, Comercio y Empresa.<\/p>\n<p>Las solicitudes de participaci\u00f3n y admisi\u00f3n de las empresas comerciales se tramitar\u00e1n por estricto orden de entrada hasta alcanzar un m\u00e1ximo de 15 solicitudes que cumplan los requisitos de participaci\u00f3n.<\/p>\n","protected":false},"author":4,"featured_media":142518,"parent":0,"template":"","service-category":[481,472,475],"service-offeree":[],"territorial-chamber":[],"services-for":[],"solutions-for":[428],"location":[],"class_list":["post-142576","service","type-service","status-publish","has-post-thumbnail","hentry","service-category-ayudas-a-pymes","service-category-ayudas-y-convocatorias","service-category-ayudas-comercio","solutions-for-soluciones-comercio"],"pp_statuses_selecting_workflow":false,"pp_workflow_action":"current","pp_status_selection":"publish","acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Plan de sostenibilidad para comercios | Cambra de Comer\u00e7 de Barcelona<\/title>\n<meta name=\"description\" content=\"Este es un 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